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How to catch eyeballs with fantastically stunning titles There are innumerable questions that pop up in our mind when we have to decide on to a particular title: How long should the title be? What words should be used? What words should be avoided? Should it be optimised for search or social media, or both? Don't worry, Digiwale, a social media agency in mumbai, has jotted down few simple formulas for writing fantastically stunning titles that will undeniably catch your readers eyeball. Read this. Titles are the one that sell the content. They represent the content in search engines, emails and on social media. And now the question that arises is that how do we craft a fantastically stunning title? There isn't any occultism or illusion behind ultra-catchy titles; it is just a matter of proper planning, preparation and research. Digiwale, a digital startup in Pune, spends a decent amount of time and brainpower coming up with their titles. They also follow the following headline formulas to succeed and get an edge and convince their readers' to read and respond to their content: Keep it simple and direct-- Readers prefer simple and direct titles as they go straight to the heart. They are self-explanatory and are to the point. They are easy to understand and are best for known brands on the market, or strong offers for products and services customers are familiar with. E.g., get free eBooks from X brand, Cotton fabrics- 40% off, etc. Clearly state the benefit-- It is a very good practice to try to transform the benefit your content offers into a title. Every reader wants to satisfy certain need, this need motivates them into reading; your content gives them those answers. So why won't the title tell them right away the big benefit they'll have after reading your content? Such title attracts the right reader to your content, e.g., How to catch eyeballs with fantastically stunning titles, Tips to write your own eBook, etc. Announce something exciting-- To be inquisitive is basic human nature. Take the advantage of that and bring the exciting news to your readers in the title itself and it will certainly grab attention. Try writing: At last, Apple launched iPhone 8, now you can buy land in Mars, etc. Appeal to human's 'how-to' instinct in the title-- There is always a scope for improvement and everyone wants to improve in life. A title that highlights those needs and promises to fulfill them will magnetise the actual readers. Be careful that your content also highlights that final benefit. For instance: How to quit smoking? How to live a stress-free life? Ask a proactive question-- Questions get your readers involved, but to use them in a title, they have to be direct and clearly related to the story your content narrates to the readers. These questions should also crave the reader to answer with yes or atleast get interested in finding out for more. E.g., Do you commit these mistakes on your blog? How to dress prefect for summers? Tell your readers what to do-- Try with a command title: be direct, offer a benefit and narrate to your readers what they need to do in a manner that's acceptable for them. These titles aren't conversational but have proven to be successful under circumstances where such approach is applicable. E.g., Become a perfect blogger in a month, etc. Offer useful information-- Although we consider it as a fact that people are hungry for more information, this isn't true completely. What readers look for isn't really information but hints, ideas, tricks that will help them lead a successful and meaningful life. Offer these things to your readers in the title and deliver the promised in your content- the readers are definitely going to appreciate it for sure. E.g., 10 amazing facts to lead a happy life, the best kept secrets of granny's cooking recipe, etc. Digiwale 3 & 4, C Wing, Shalini Residency Near Sai Sahwas Society, ICICI Bank, Karvenagar Pune, Maharashtra India Website - http://www.digiwale.com