Emerging Research on Islamic Marketing and Tourism in the
As the Middle East continues to grow as a predominant force within the international marketplace,research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior,the travel industry,product development,and the promotion of goods and services. Focusing on current trends and tools,comprehensive interviews,questionnaires,a