Media,Telecommunications,and Business Strategy (Paperback)
With today's dynamic and rapidly evolving environment,media managers must have a clear understanding of different delivery platforms,as well as a grasp of critical management,planning,and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management,media management,and the business of media,this text helps future media professionals understand the relationship and convergence patterns between the broadcast,cable television,