Why Would Anyone Do That?: Lifestyle Sport in the
Triathlons,such as the famously arduous Ironman Triathlon,and extreme mountain bikinghair-raising events held over exceedingly dangerous terrainare prime examples of the new lifestyle sports that have grown in recent years from oddball pursuits,practiced by a handful of characters,into multi-million-dollar industries. In Why Would Anyone Do That? sociologist Stephen C. Poulson offers a fascinating exploration of these new and physically demanding sports,shedding light on why some peop