The Rise of Market Culture: The Textile Trade and French
ISBN: , SKU: , AUTHOR: Reddy, William M., PUBLISHER: Cambridge University Press, Comb<strong>instrong><strong>instrong>g <strong>thestrong> perspectives of anthropology and social his<strong>tostrong>ry, Professor Reddy traces <strong>thestrong> transition from precapitalist <strong>tostrong> capitalist culture <strong>instrong> <strong>thestrong> French textile <strong>instrong>dustry from <strong>tostrong> . He shows how and why a new conception of <strong>thestrong> social order based on <strong>thestrong> idea of <strong>thestrong> <strong>marketstrong> began <strong>tostrong> emerge, and exam<strong>instrong>es <strong>thestrong> attendant political and social conflict. Focus<strong>instrong>g on <strong>thestrong> nor<strong>thestrong>rn regional centres <strong>instrong> France which led <strong>thestrong> movement <strong>tostrong>ward mechanisation, <strong>thestrong> author - employs <strong>thestrong> methods of cultural anthropology <strong>tostrong> f<strong>instrong>d that even by French textile labourers had failed <strong>tostrong> develop a social identity commensurate with <strong>thestrong> idea of wage labour. This discovery leads him <strong>tostrong> a critique of <strong>thestrong> <strong>marketstrong> idea that suggests radical new <strong>instrong>terpretations of <strong>thestrong> social his<strong>tostrong>ry of <strong>instrong>dustrialisation as well as of <strong>thestrong> concept of ?class consciousness?.