the brand gap revised edition

The Brand Gap: Revised Edition

ISBN: , SKU: , AUTHOR: Neumeier, Marty / Neumeier, PUBLISHER: Peachpit Press, THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: - the new definition of brand - the five essential disciplines of brand-building - how branding is changing the dynamics of competition - the three most powerful questions to ask about any brand - why collaboration is the key to brand-building - how design determines a customer's experience - how to test brand concepts quickly and cheaply - the importance of managing brands from the inside - 220-word brand glossary From the back cover: Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

Brand-new board game “The Talisman (Revised 4th edition): The Cataclysm”

A brand new complete game: no pieces damaged or missing. Selling because we already own this expansion set (was a gift). An exciting addition to the original “Talisman” world and one of the most famous adventure quest board games out there. Please note that this is an expansion requiring some components of the base game pack in order to be played.

The Intelligent Investor (revised edition)

Brand new book. The definitive book on value investing. Must read for all investors.

The Chambers Dictionary – Revised 13th Edition

The traditional favourite dictionary of every serious cryptic solver and setter based in the UK. For many years now, Chambers have had a stronghold on the word game market. This dictionary is a pure delight to browse. Excellent condition, still in wrapping.

The Ways of Paradox and Other Essays, Revised Edition

ISBN: , SKU: , AUTHOR: Quine, W. V., PUBLISHER: Harvard University Press, This expanded edition of "The Ways of Paradox" includes papers that are among Professor Quine's most important and influential, such as "Truth by Convention," "Carnap and Logical Truth," "On Carnap's Views on Ontology," "The Scope and Language of Science," and "Posits and Reality." Many of these essays deal with unresolved issues of central interest to philosophers today. About half of them are addressed to "a wider public than philosophers." The remainder are somewhat more professional and technical. This new edition of "The Ways of Paradox" contains eight essays that appeared after publication of the first edition, and it retains the seminal essays that must be read by anyone who seeks to master Quine's philosophy. Quine has been characterized, in "The New York Review of Books," as "the most distinguished American recruit to logical empiricism, probably the contemporary American philosopher most admired in the profession, and an original philosophical thinker of the first rank." His "philosophical innovations add up to a coherent theory of knowledge which he has for the most part constructed single-handed." In "The Ways of Paradox" new generations of readers will gain access to this philosophy.

The Official DVSA Theory Test for Car Drivers (18th Revised edition)

Passed theory test recently, so don't need anymore. Most recent edition DSA book Ad ID: Delivery Service Consumer Credit

The Interpret Encyclopaedia Of Freshwater. Tropical Aquarium Fishes. Hardback Book Revised Edition.

The Interpret Encyclopaedia Of Freshwater. Tropical Aquarium Fishes. Hardback Book Revised Edition. Featuring 200 of the Worlds most beautiful Tropical Freshwater Fishes & Detailed Instructions for setting up a Basic Freshwater Aquarium. From Smoke Free Home. Ad ID: Delivery Service Consumer Credit

The Anime Encyclopedia Revised and Expanded Edition: A Guide To Japanese Animation Since

The Anime Encyclopedia Revised and Expanded Edition: A Guide To Japanese Animation Since by Jonathan Clements and Helen McCarthy. In excellent condition. Happy to do post or collection, please message me if interested. Please have a look at my other adverts as I am having a huge clear out, many thanks Ad ID: Delivery Service Consumer Credit

First Aid Manual Book REVISED 9th Edition - Red Cross & St Johns - BRAND NEW

First Aid Manual Book REVISED 9th Edition - Red Cross & St Johns - BRAND NEW St John's Ambulance recognized Bought it and never been read Ad ID: Delivery Service Consumer Credit

Astral Dynamics - The Complete Book of Out-Of-Body Experiences- Robert Bruce (Revised Edition)

I am offering this beautiful and rare book in great condition for the cheap price of 15 pounds including delivery. Bank Transfer or you can pay by collection from North London. We will delivery the book promptly within 2-6 working days. Ad ID:

Sixteen Satires: Revised Edition

ISBN: , SKU: , AUTHOR: Juvenal / Juvenal / Green, Peter, PUBLISHER: Penguin Books, The Satires of Juvenal capture the splendor, squalor, and sheer vibrant energy of everyday Roman life better than any other work. A member of the traditional landowning class that was rapidly seeing power slip into the hands of dynamic outsiders, Juvenal offers savage portraits of decadent aristocrats, women interested only in "rough trade" like actors and gladiators, and the pretentious sons of pimps and auctioneers. With an eye to the stern forebears of Rome's past, Juvenal puts into exquisite relief the degradation of his infamous times. For this third edition, Peter Green's celebrated translation has been substantially revised to bring it still closer to the tone and structure of Juvenal's Latin and to take into account important scholarship of the past quarter-century. The Introduction, Notes, and Bibliography have all been updated and expanded.

Training Therapy 2nd Revised Edition

ISBN: , SKU: , AUTHOR: Rolf Gustavsen, PUBLISHER: Thieme Publishing Group, NA

Children's Britannica. Third Edition revised

Excellent condition. Hardly used. Bound in red. Twenty volumes, including Index and Atlas. Ad ID: Delivery Service Consumer Credit

A Chinese English dictionary (revised edition)

ISBN Foreign Language Teaching and Research Press Excellent condition, pages. Hard cover. Ad ID: Delivery Service Consumer Credit

Bobby and J. Edgar Revised Edition

Bobby and J. Edgar Revised Edition: NOW WITH A NEW PREFACEIn this riveting account of the explosive relationship between Robert F. Kennedy and J. Edgar Hoover, renowned journalist and author Burton Hersh sets their highly publicized clashes in the context of Joe Kennedys ongoing manipulation of Congress and his childrens careers, and his lifelong connections to organized crime. Theirs was a unique triumvirate, marked by conflict and betrayal, and culminating in a near-Shakespearean tragedy. Based on compelling new research, and told in gripping anecdotal style, Hersh chronicles the complex relationship between the two antagonists, from their early brushes during the McCarthy years to their controversial deaths.

Hot Spots, Revised and Expanded Second Edition

ISBN: , SKU: , AUTHOR: DeWitt, Dave, PUBLISHER: Prima Lifestyles, The recipes for spectacular flavor combinations by world-class fiery-food chefs are here Recipes, collected from favorite spicy restaurants, include Chile Dusted Rock Shrimp with Fiery Onion Rings (by Lambert's of Taos in Taos, New Mexico).

Dictionary of Italian Literature: Revised, Expanded Edition

ISBN: , SKU: , AUTHOR: Bondanella, Peter C. / Bondanella, Julia R. / Shiffman, Jody Robin, PUBLISHER: Greenwood Press, This new edition of the only English-language dictionary of Italian literature has been expanded to include entries on contemporary authors not covered in the first edition and has been revised to reflect current scholarship. Included are some 400 entries on Italian writers, periods, literary movements, and versification, and on critical problems related to literary history. The volume covers the entire history of Italian literature, with entries ranging from the 13th century to the present and from Dante and Boccaccio to Umberto Eco. The entries have been written by the editors and by expert contributors, including some of the best Italianists in North America. Entries are arranged alphabetically and include extensive cross-references. Each entry provides a basic identification of the term, followed by a more extensive discussion of the term's background and significance. A bibliography concludes each entry, and citations reflect the most current general works on the topic. Unlike most Italian dictionaries, this volume is aimed specifically at the user whose primary language is English. All Italian titles have been translated, and the entries provide copious information on English translations of Italian works. Appendices trace the chronological development of Italian literature and place it within the larger context of world literature, history, and culture. Buy Now

Baensch Aquarium Atlas Volume 1 Sixth Revised Edition

Baensch Aquarium Atlas Volume 1 Sixth Revised English Edition. Paperback Book. From Smoke Free Home. Read More

Trade Unions in Russia and Ukraine, Revised Edition

ISBN: , SKU: , AUTHOR: Sue Davis, PUBLISHER: Palgrave Macmillan Limited, NA

Board Game DungeonQuest Third Edition Revised - As new

DungeonQuest 3rd Edition revised . As new as too faffy for my mum and daughter so only played once. I'm struggling to get photos off my camera at the moment but let me know if you want a pic or feel free to come and have a look. Many thanks, Sarah:o)

Writing from Experience, Revised Edition: With Grammar and

ISBN: , SKU: , AUTHOR: Frank, Marcella, PUBLISHER: University of Michigan Press, The revised edition of this traditional ESL writing textbook uses a guided approach to teaching composition through an outline-discussion process, but also includes peer review, journal writing, and summary writing. "Writing from Experience" may be used in a writing course or as a supplemental text in a grammar course. The traditional, rhetorical approach presented provides a variety of language practice to help students who continue to struggle at the sentence level. Each unit contains the following sections: discussion and composition grammar practice extra speaking the writing practice listening-writing practice reading-writing practice (the summary)

Oxford Companion to British History, Revised Edition: NEW

As can be seen from the photographs this reference book, edited by John Cannon and published by Oxford University Press, has never been used and is still in its protective polythene packaging. Price excludes P&P. Read more

Biochemistry: International Edition International ed, of 6th revised ed Edition by Jeremy M. Berg

CAN DELIVER IF LOCAL OK condition copy of Biochemistry: International Edition International ed, of 6th revised ed Edition by Jeremy M. Berg (Hardback) Ad ID: Delivery Services Consumer Credit

Trivial Persuit Completely Revised Master Game Genus - 3rd Edition

Trivial Persuit Completely Revised Master Game Genus - 3rd Edition Excellent Condition Ideal Christmas Present Genuine Calls Only Ad ID:

Property Magic 4th Revised & Updated Edition - Simon Zutshi (Paperback)

Property Magic 4th Revised & Updated Edition - Simon Zutshi (Paperback) Description In this 4th, updated edition of the Number 1 Property best Seller, Property Millionaire Simon Zutshi will show you how you can build a GBP 1 million property portfolio and a GBP income in 12 months. The book is designed to stimulate your thinking and make you aware of some of the current possibilities available in property investing. Excellent condition - only read once Collection Only. From a pet free & smoke free home. Ad ID: Delivery Service Consumer Credit

Contact

• Next →