Health Care Marketing 3e
ISBN: , SKU: , AUTHOR: Cooper, Philip D. / Cooper / Cooper, Phillip D., PUBLISHER: Jones & Bartlett Publishers, Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.