Sony Bravia 55XD LED HDR 4K Ultra HD Android TV (NEW IN BOX)
Sony’s stunning audio-visual showpiece represents a titanic shift in home entertainment. Ushering in eye-popping 4K HDR, this breaks the mould of regular panels by packing its 55” screen with a greater colour palette. This depth-enhancing tech is backed by Sony’s crisp 800Hz motion rate and intuitive Android Smart platform. This even has built-in Playstation Now, letting you play selected PS3 games without needing a console. At the cutting-edge of TV technology, the XD70 is a complete hub that will change the complexion of your living room. Plumb The Colourful Depths Of HDR Forays into colour-boosting High Dynamic Range (HDR) have begun, and Sony are one of the forerunners. As members of the newly-founded UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XD70 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Rich, Ravishing 4K To respond to screens getting bigger, brands have packed their screens with more pixels. This 55” screen has four times the number of pixels than p HD TVs, delivering stunning realism, natural motion and incredible detail. Up-Scaling 4K X-Reality PRO Enhance everything you watch on your Sony Bravia TV with the 4K X-Reality PRO and improved X1 processor. This engine boosts the picture quality of everything from dazzling p Blu-ray Disc™ movies to very low-resolution Web video to 4K. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning 4K picture quality with better clarity, for anything you watch. Crisp Motion With Motionflow XR 800Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder. Ad ID: