Search Engine Marketing (Paperback)
Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers,increase sales,and establish performance-based marketing in your organization.Search Engine Marketing explains how to use Web analytics,key performance indicators (KPIs),search engine optimization (SEO),and search marketing-the critical tools for success. Multichannel marketing,which uses radio,TV,and print to broadcast your message,is also covered. The book inc