Copywriting - processes, procedures (4 pages) in Cardiff
Produce a wide range of compelling, high-quality content--including e-mails, Web copy, social media, print and digital ads, articles, presentations, infographics, OOH, radio and video scripts, and trade show collateral. Write highly effective, creative, and engaging marketing content and communications that will reinforce our brand, attract new students, retain existing students, and build stronger relationships with our alumni. Write for multiple audiences within guidelines for brand, voice, and tone, using best practices for each medium (e.g., e-mail, Web, print, mobile, social media). Occasionally participate in conference calls related to new project launches. Excellent time management and communication skills, with an emphasis on professionalism, responsiveness, flexibility in the face of changing priorities, and a willingness to ask questions and be proactive.