A Nation of Small Shareholders: Marketing Wall Street After
Immediately after the frightening Great Crash of ,many Americans swore they would never or never again become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing,to an extent actually far greater than the level of popular involvement in the market during the Roaring s. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid twentieth century deliberately cultivated new individual shareholde