Consumer Behavior, Global Edition - Paperback
Consumer Behavior, Global Edition(5th Edition) - Paperback **AVAILABLE FOR DELIVERY OR COLLECTION** **PRICE NEGOTIABLE** Ideal for undergraduate and MBA courses in consumer behaviour. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Ad ID: Delivery Service Consumer Credit