Business Research Methods by Alan Bryman
Business Research Methods by Alan Bryman • Paperback: 816 pages • Publisher: OUP Oxford; 4th edition (26 Mar. ) Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject. This book is in excellent used condition (practically new). £ ONO. Collection only or it can be dropped off locally in Middlesbrough. Read More