Emerging Research on Islamic Marketing and Tourism in the
As the Middle East continues to grow as a predominant force within the international marketplace,ong>researchong> into Islamic practices and culture is necessary to promote business success in the region. Emerging ong>Researchong> on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior,the travel industry,product development,and the promotion of goods and services. Focusing on current trends and tools,comprehensive interviews,questionnaires,a