The Old Rules of Marketing are Dead: 6 New Rules to Reinvent
The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplaceA must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed,information-rich,and Internet-oriented world. Robert Hanson,President,Global Levis® Brand,Levis Strauss & Co.Pearson makes the clearest statement yet about the ne